Comments on: When Does Brand Matter to Information Security? http://spiresecurity.com/?p=654 Risk and Cybersecurity Analysis Wed, 21 Aug 2013 23:28:51 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Pete http://spiresecurity.com/?p=654&cpage=1#comment-900 Pete Wed, 23 Feb 2005 04:14:32 +0000 http://spiresecurity.com/blog/?p=654#comment-900 Well, I guess I will see you at RSA, though my tenses are all mixed up because I can’t figure out how to review my comments, so now RSA is over. ;-)

Yes, I don’t rule out brand value, but I find it very, very unlikely. There have been a couple of studies regarding stock prices with varying results. The thing about stock price is that rebounds are common.

]]> By: Andrew Jaquith http://spiresecurity.com/?p=654&cpage=1#comment-899 Andrew Jaquith Sat, 12 Feb 2005 23:52:23 +0000 http://spiresecurity.com/blog/?p=654#comment-899 Hi Pete—

The comment “When someone other than the security pro says that security ‘protects the brand’” made me laugh. A vendor I know (who shall remain nameless) recently showed me an “ROI” tool that attempted to calculate the value of brand dilution after a hack. The justification used was that oft-cited study about how stock prices go down ~5% after a public hack.

What CRAP. I hate stuff like that. It’s just FUD FUD FUD used to sell products.

But of course, I’m just preaching to the choir. :)

See you at RSA next week? –Andy

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