How good is Microsoft’s SDL?

Michael Howard attributes the reduction in Microsoft's total vulnerability share from 3.7% for 2007 to 2.5% for the first half of 2008* to its Security Development Lifecycle:

We’ve seen a general trend downward in security vulnerabilities in Microsoft products, and the IBM X-Force 2008 mid-year report
backs the assertion that we’re making progress; according to the report
Microsoft’s share of total vulnerabilities decreased from 3.7% in 2007
(1st place) to 2.5% (that’s 2.5% for all
Microsoft products; a more appropriate comparison might be Windows vs
Linux vs Mac OSX, or SQL Server vs Oracle vs DB2) in the first 6 months
of 2008 (3rd place.) This is an encouraging signal that the SDL is
working on a large scale… of course, it might also show that
vulnerability researchers are moving to easier targets, which, to me
shows the SDL is working too.

I think it only fair that we also congratulate Microsoft's SDL for causing the decrease in Oracle's vuln share from 2.8% to 1.4% and Cisco's share from 1.8% to 1.4%. I am not sure why Microsoft's SDL is causing Apple's share to remain the same at 3.2% or IBM's share to increase from 2.1% to 2.3% – perhaps a secret backdoor in the process?

[All stats as reported by IBM/ISS X-force in two separate reports found here and here.]