I am not sure, but I think I detect a slight bit of annoyance in Chris Hoff’s latest post.

This problem is a neverending battle between technologists and marketers. A quick read of "Crossing the Chasm" – one of my favorite books – will highlight the key aspects. I do understand Chris’ frustration, however.

This is a good example of a larger point, I think — product categories or feature-set names are insufficient in describing the underlying capabilities and technical aspects of products. You need to dive in deeper to understand the functionality, or "active ingredients" of the solution. In security, this is extremely important today due to the high degree of collisions with this functionality among product categories.

(For those of you who don’t have kids, here is the title reference.)