The thing that bothers me the most about the whole ChoicePoint fiasco is not that data was stolen – heck, that happens all the time. It is that they don’t appear to be sorry about it. The things I’ve read and listened to appear to be targeted toward Wall Street and the Media, and not the consumer. Of more concern, they appear to be self-serving and defensive.

Its reaction to this problem is much worse than the actual incident itself.

Some advice to ChoicePoint – SAY YOU ARE SORRY! Don’t couch it with caveats about how hard you tried and how much you are spending or any other caveat – just lay it out there and explain what you are going to do about it (without trying to gain sympathy over how much it costs you).