Viruses sell airplane tickets?

I just saw an ad for Southwest Airlines during the Eagles-Falcons game where a worker on a PC gets a message saying that she has a virus and it can be tracked back to her PC. Then, from all of the office cubes around her we hear and see the same message and the original worker is mortified. This is a play on the "I need a vacation" ad.

If only there were really peer pressure like this, we might be better off.