It is only a matter of time before Digital Rights Management becomes common technology for any large enterprise with intellectual property to protect. Consider two trends, one business and one technology related:

1. Offshoring is creating a new need to maintain control over data that is ultimately out of the enterprise’s control. Laws of other countries also wreak havoc in attempts to protect IP.
2. Flexible, loose architectures drive ubiquitous data. We can’t be sure where the data is going to be (even programs are becoming dynamic, but are still much easier to locate) so we need "persistent security for ubiquitous data" because "ubiquity demands persistence."